What to Wear to The Game Fair 2026: Outfit Ideas for Guys and Girls!

If you're heading to The Game Fair 2026, one question always comes up before you pack the car: "What should I wear?"

Whether it's your first visit or you've been coming for years, the British weather can make outfit planning a challenge. One minute it's blazing sunshine, the next you're reaching for another layer.

Here's our guide to building the perfect Game Fair outfit!

What Is The Game Fair?

The Game Fair is Britain's biggest celebration of countryside life, attracting over 100,000 visitors each year. From shopping hundreds of country brands to watching world-class gundog displays, falconry, fishing demonstrations and countryside sports, it's one of the highlights of the summer calendar.

You'll spend most of the day on your feet, so comfort is just as important as looking good!

Game Fair outfits for girls

A Polo Shirt

One of our Heritage Polo Shirts are perfect for sunny days. Breathable cotton in timeless colours that work with almost anything.

Pair with:

• Harlequin shorts

• White trainers

• A cap

• Sunglasses

If the temperature drops, simply add a quarter zip.

A Quarter Zip

British summers are unpredictable (understatement of the year!).

A quarter zip is one of the most useful pieces you can bring because it's easy to throw on during cooler mornings and evenings without feeling bulky.

Soft pastel shades like our Tetbury Quarter Zip in mint, cornflower blue or pale pink feel perfect for summer, while navy works with everything.

Harlequin Shorts

Comfort is essential, as well as big pockets! You'll be on your feet all day, our Harlequin Shorts allow plenty of movement and will keep you cool and comfortable. 

Avoid anything too formal, you'll be walking across grass for most of the day.

Game Fair outfits for men

Polo Shirts

A well-fitting polo shirt is difficult to beat during summer. We recommend our Cirencester Polo. 

Colours like navy, racing green and burgundy always look smart and work with both shorts and chinos.

Gilets

If the forecast is cooler, a Gilet is ideal.

It fits well over a polo, incredibly comfortable and has become one of the staples of modern country clothing.

Quarter Zips

Early starts and late finishes often mean cooler temperatures.

A lightweight quarter zip can be tied around your shoulders or worn over a polo throughout the day. We love our Tetbury Quarter Zip to add style with minimal effort!

What If It Rains?

As we're in England, this is very possible!

Pack a lightweight waterproof jacket that folds easily into a backpack.

Avoid heavy coats unless the forecast is particularly poor.

A cap is also surprisingly useful for keeping rain off your face.

Visit Cotswold Fox at The Game Fair

If you're visiting The Game Fair this year, we'd LOVE to meet you! Our stand is on the main shopping aisle, near Fairfax & Favour

Come and see the latest Cotswold Fox collection, including our bestselling quarter zips, polo shirts, rugby shirts and summer essentials. 

It's the perfect opportunity to try everything on, discover new colours and meet the team.

We'll be sharing exclusive offers and new arrivals throughout the event, so be sure to pop in! We can't wait to see you there.

Lots of love, team CF x