One of my assignments was to put together a business plan for a start-up of our choice.

My obvious choice was a clothing brand as I’ve always been interested in fashion and it really started my thought process of where I could spot a gap in the market.

At the time, I was also eventing internationally and was a brand ambassador for several equestrian clothing labels.

Packing the first orders in my parents' spare room!

 I couldn’t really find anything I could wear for both training and on campus at lectures, it also had to be great quality and affordable for a student! That’s when the idea of Cotswold Fox was born.

I chose the name based on the gorgeous place I lived in, and combined it with the name of my beloved pony I’d had since the age of 12 (who we still have today) who is called Brakefield Firefox, or Foxy for short!

Competing my horse, Sammy.

 I then googled ‘how to start a clothing brand’ and that was the beginning of Cotswold Fox. I designed a logo on Word and put together the first website using Shopify’s free trial. 

Exhibiting at our first festival last summer.

I finished my degree later that year and got my first job working at a global law firm, based in Cheltenham and London, to make ends meet whilst I was growing Cotswold Fox. 

Our first studio shoot.

Building a brand and working full-time wasn’t easy (to say the least!), but 2 years later I was able to leave my job to run my business and I haven’t looked back

Read our BBC press release here.

I’m so proud that we now have the most amazing close-knit team of staff. We’re stocked in over 15 UK stores, do 25 events a year and have a catalog of 40+ products.

Shooting our 2024 Winter Campaign in Edinburgh, watch the campaign video here.

Cotswold Fox is my absolute favourite thing, and I wouldn’t be able to do what I love without you all, our wonderful customers!

Celebrating our 4th birthday!

I think my two absolute favourite Cotswold Fox moments to date are our London campaign and SS25 shoot in Morocco.

We branded up London Taxis and Billboards and asked 25 customers and influencers down to join us for the most surreal day in the city!

Our taxi whizzing through London.

We then headed to Morocco in February 2025 to shoot our new Spring Summer collection. When we were out there, we also celebrated the 4th birthday of Cotswold Fox! 

Watch the campaign video here.

The team (and my favourite people!) out in the desert.

 I can’t wait to see what the future holds and thank you so much for joining us on the journey.

Jemima x